Transparent media façade in the BMW showroom

BMW Brand Experience Center

The BMW showroom in Shanghai has been equipped with an indoor display from GKD.

The world's first BMW Brand Experience Center opened its doors on the former Expo grounds in Shanghai in October 2013. The special characteristic of this installation is the first ever use of 3-in-1 SMDs in a Mediamesh. Thanks to the excellent color depth of the transparent media façade, a clear image can be displayed at even the closest viewing distances. The sophisticated design and minimum cabling fit in seamlessly with the style of the showroom.

Technical details:

• Mesh type: Mediamesh V5H5 – SMD system
• Display area: 57 m²
• Total amount of pixels: 23,040 px